Showing posts from 2020Show all
Building a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan?
Local directories are a great tool for getting noticed locally online. What would be the first step in using a directory?
What are the benefits of using social media when looking to advertise your business locally?
There are lots of social media platforms out there, but what is a benefit of using smaller, more niche social media platforms for your business?
When looking to advertise your business to mobile users, social media advertising can be really effective because…
Which of the following would be described as a good business goal to set for your social media campaigns?
Digital marketing isn’t just about selling your products internationally. It can be used to great effect for local businesses. What do we mean by ‘local businesses’?
Which of the following tools could be used to gain an insight into the phrases and questions people search for about a given subject online?
Mobile advertising is a great tool for marketers, but all that good work could be undone if your website isn’t what?
With more and more users using mobile to look at websites, it is key that you optimise your site so users can find it when searching online. Which two elements should you look to optimise for improved SEO performance?
Which of the following actions would be most effective for a business to take in order to help them progress towards achieving their content marketing goals?
When it comes to mobile, how would you define usability?
When looking to promote your products and services locally, what are the benefits of using search engine ads?
When looking to get noticed locally online, what information should you ensure is on your website as a minimum?
Which of the following is a core benefit that content marketing can bring to a business’s online presence?
What type of tool can be used to monitor and evaluate your social media audience’s actions on your website?
Why is social media a great tool for your business to build trust and engagement with your audience?
“Because online attention spans are shorter, a great hook or opening sentence is important to draw people in.” What is this a best practice example of?
When designing mobile advertising campaigns, what is a best practice to identify which keywords to target?
When building a website for a business, what type of design should it have in order to be “mobile friendly”?
When looking to promote a business on social media, what is a good way to grow your social media following or engagement quickly?
Why is it important to reach customers on their mobiles when advertising locally?
Fill in the blank: When search engines use factors like geolocation, IP address and location based search terms to produce geographically tailored results, this is called _____________.
When looking to create video content for your marketing strategy, what three best practices should you look to include?
Mobile apps are a great tool to engage with customers on the go. What is one of the major benefits of a mobile app over a website?
When it comes to knowing which social media platforms to focus your efforts on, how can you work out which one will work best for you?
Using social media for business purposes can be very different to running personal profiles. If you’re looking to attract people to your social network, what tone of voice should you consider?
Fill the blank: When it comes to promoting a business locally, search engines can _______________ your business in the search results page if the user is near your location.
When trying to promote your business locally, what three key bits of information should be present in your directory listing?
To improve your website’s SEO performance, when should you consider updating your SEO plan?
Google Search Console “Crawl” reports let you monitor…?
Which search query would trigger an ad based on this keyword: [London portrait photographer]?
We use them every day, but what is the overall purpose of a search engine?
What are three key considerations when evaluating keywords for search engine optimisation?
Fill the blank: ‘Search engines _________ the internet to discover content.’
Fill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren’t relevant to your business.
If you want to track a completed order in your website, what would be a proper place to add the conversion tracking code?
Which of the following is a benefit of Search Engine Marketing (SEM)?
A lot of factors can affect how well a website will rank on search engines. What role does metadata have in this process?
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