20) What technology do search engines use to ‘crawl’ websites? (A) A…
Read more19) Why are search engines a great place for a business to be found? …
Read more18) What type of information can KPIs provide? (A) Audience segm…
Read more17) Once you’ve worked out your Unique Selling Point (USP), how would…
Read more16) Why is optimising customer touchpoints online beneficial for busine…
Read more15) What is the purpose of the ‘See, Think, Do, Care’ framework? (A)…
Read more14) What is the first step in creating an online business strategy? (…
Read more13) What should you consider when developing your website content? (…
Read more12) Which of the following is an example of a ‘call to action’ on a web…
Read more11) Which of the following is something you’ll probably want to exclude…
Read more10) Fill in the blank: A __________ is a shortcut to other pages on your…
Read more9) What is a web server? (A) The customer service representative you …
Read more8) Which of the following statements is true when marketing your busines…
Read more7) Which of the following statements is true when it comes to taking a b…
Read more6) Which tool helps you measure the success of your website? (A) Key…
Read more5) Which of the following is the easiest way for visitors to learn about…
Read more4) Which term best describes the business activity that occurs when web…
Read more3) What is a key benefit of having an online presence for a business? …
Read more2) Taking a business online can involve many different steps. When starti…
Read more1) The increased use of the Internet presents a lot of potential for…
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